In light of the pre-opening of The Singapore and The Ginza EDITION we were tasked by the EDITION brand team in New York to come up with a brand narrative to reactivate their digital channels in China, which have been dormant since the beginning of the pandemic.

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01. Brand communication strategy

02. WeChat account management

03. Douyin account management

04. Content sourcing and curation

05. Media and influencer engagement

06. Website localization